Amazon Launches Alexa Originals – What is it? How to get it on your device?

Listening to music on Alexa is a popular feature on the device. Customers, on average, ask Alexa to play over 21.6 million songs every day. It turns out that the preference for music created by independent artists has increased significantly. On Amazon Prime Music, average monthly music streams from independent artists increased by 37% over the same period.

And now, Amazon has announced the launch of Alexa Originals, an exclusive selection of new music from four independent artists from India. This initiative not only gives these artists the opportunity to reach millions of Alexa users in India, but also offers a new entertainment experience to customers.

The 4 Indie Music Artists from India on Alexa

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